Hey, it's been a minute. Let's just start there.
I went quiet on here for a bit. Nothing dramatic happened. Life got full, the boys' schedules got fuller, and the studio spent more time living in my head than out in the open. That's on me, and I'm not going to pretend otherwise. The lights never went off, though. I've been working the whole time. I just wasn't sharing it.
What I've been up to
Mostly heads-down. I've been building out a handful of concept brands, a couple of pediatric clinics and a barbershop, just to stretch my legs and try things I wouldn't normally get to try. Logos, cards, carousels, the whole kit. Some of it I'm proud of. Some of it is still sitting in a folder, half-finished, waiting on me to stop tweaking it.
I've also been rethinking what this place should feel like. Which brings me to the next part.
What's next
Showing up more, and showing up like a real person. Instagram is going to be a little world, not a highlight reel. Some days it's a brand identity I'm deep in. Some days it's a coffee cup next to a half-finished Illustrator file. Some days it's a soccer game, a road trip, or something I saw that made me pull over and take a picture. And some Sundays it's going to be nothing at all, because I'm out enjoying my life.
Design Notes. Short, plainspoken notes on branding and design. The stuff I notice, the mistakes I see (and have made), and the little things that make a brand feel trustworthy instead of just "designed." No jargon, no lecture.
A simple brand audit checklist. Something you can use on your own to see where your brand is solid and where it's quietly working against you. No strings attached.
A website that feels more like me. The site is getting a refresh that feels more like me. Down to earth, good quality, and a little more of the person behind the work.
The part I care about most
I want PDCo to feel like a real place, even if it's just me in the studio. Good work, made with care, by someone who actually wants to get to know the people he's working with.
If any of this sounds like your kind of thing, stick around. And if you've got a brand that's been feeling a little off lately, I'd love to hear about it. No pitch, just a conversation.
Thanks for sticking with me. More soon.
— Brett
